The Seattle Seahawks took a creative and subtle approach when announcing the signing of star wide receiver Cooper Kupp on Friday, letting the visuals do the talking. Kupp himself first broke the news on social media, posting on X that he would be returning to his home state of Washington to join the Seahawks.
The 31-year-old wide receiver, a Super Bowl MVP with the Los Angeles Rams, signed a three-year, $45 million deal to suit up in Seattle.
Rather than making a standard announcement, the Seahawks cleverly hinted at the news by posting an image of a simple blue cup—an unmistakable play on Kupp’s last name. It didn’t take long for Seahawks fans to connect the dots, quickly celebrating the arrival of the hometown star.
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About an hour later, the team officially confirmed the signing in a more traditional manner, referring to Kupp as “the kid from Yakima.”
The phrase resonated deeply, as Kupp was born and raised in Yakima, Washington, before making a name for himself at Eastern Washington University, where he became one of the most prolific wide receivers in college football history.
The Kupp name carries significant football heritage in the state. Cooper’s father, Craig Kupp, and grandfather, Jake Kupp, both played college football in Washington before reaching the NFL.
Craig was a quarterback at Pacific Lutheran University and had a brief stint with the Phoenix Cardinals in 1991, while Jake played guard for the Washington Huskies before enjoying a 12-year NFL career, primarily with the New Orleans Saints.
Despite the family’s deep football roots in Washington, Cooper will be the first Kupp to play for the Seahawks. His arrival has already generated excitement among his new teammates, who recognize the impact a veteran playmaker like him can bring to the team.
Now back in his home state, Kupp has the opportunity to continue his decorated career in front of the very fans who watched him rise from a small-town standout to an NFL superstar.